Vine announced Thursday it will discontinue its mobile app known for looping six-second video clips that has launched memes and the careers of young social media stars since it came out in 2013.
In a blog post on Medium, Vine and its parent company, Twitter, announced that it will discontinue the app "in the coming months."
Users will still be able to keep and view their Vines. "To all the creators out there — thank you for taking a chance on this app back in the day," the post reads.
The service enjoyed 200 million users in 2015. Some ot its biggest superstars include Canadian-born Andrew "King Bach" Bachelor with more than 16 million followers, and Toronto-based singer-songwriter Shawn Mendes.
Vine videos arguably created its own genre of meme, thanks to the hypnotic nature of its six-second clips that loop by default. If you've heard phrases like "Damn, Daniel" and "Back at it again at Krispy Kreme," you have Vine to thank for that.
The online micro-video landscape has grown since Vine's launch, with Snapchat and Instagram Video growing as major competitors, especially among teenagers and millennial-aged smartphone owners.
Twitter announces it's discontinuing Vine
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